7 Must-Have Shopify Apps to Boost Conversions in 2024

Written by Shreyash Dadhich
Shreyash DadhichMay 6, 2024

Shopify is a popular and easy-to-use eCommerce platform where businesses can build an online store to sell, ship, and market their products. There are more than 4 million Shopify stores worldwide. Despite Shopify's rich features, more than 87% of merchants use Shopify Apps to extend features.

The Shopify App Store has over 10,000 apps, so selecting the right app becomes important for businesses aiming to thrive in the competitive landscape.

Not to worry. For 2024, we've curated the ultimate compilation of the must-have Shopify apps from different categories to boost conversions.

Let’s get started!

Best Shopify apps to increase conversions

1. BravoShop ‑ Mobile App Builder

Must have Shopify app: BravoShop

Category: Mobile App Builder

BravoShop is a popular Shopify Mobile app builder to increase conversion as it seamlessly turns your Shopify stores into awesome mobile apps. The app building with BravoShop requires no coding and takes less than 30 minutes to set up.

BravoShop is designed to focus on conversion optimization, ensuring that every aspect of the mobile app experience is finely tuned for seamless navigation and increased sales. With BravoShop, merchants can fine-tune their app's designs and functionalities through personalized device testing.

By minimizing the page loading times, Shopify merchants can significantly enhance the user experience, leading to more conversions. The push notification feature aims to catalyze conversions and propel sales to new heights. With many such features, Bravoshop elevates the mobile shopping journey, ensuring it's tailored, intuitive, and engaging at every step.

Get started with BravoShop for free!

2. Klaviyo - Email Marketing & SMS


Category: Email marketing, SMS marketing

Email and SMS are part of effective marketing tactics. Many Shopify merchants need help with running effective Email and SMS marketing campaigns. This is where the Klaviyo steps in.

Data-driven marketing campaigns are effective and have high ROI. Klaviyo enables online stores to understand their customers' needs with the help of historical and real-time data. You can perform A/B testing during your campaign as well. The same data is used for segmentation, targeting, and personalizing the campaign.

With Klaviyo you can automate campaigns which also saves time and reduces efforts. 60+ pre-built easy-to-customize flow templates are available. You can trigger any mix of emails, SMS, and push notifications in response to customer actions and events. For example, Klaviyo automates emails or SMS triggered by actions such as subscriptions, orders, and cart abandonment, as well as significant events like birthdays, anniversaries, and price drops.

3. Judge.me Product Reviews


Category: Product reviews

We all check the ratings and reviews of a product before buying it. Reviews and ratings provide social proof, which builds trust and makes the product more appealing. Reviews improve conversion by boosting the confidence of the prospects. Judge.me is a popular and highly-rated Shopify app designed to collect and showcase product reviews and ratings effortlessly.

Judge.me is available in more than 38 languages. It integrates smoothly with Shopify apps like Klaviyo, Pushowl, and LoyaltyLion. This integration makes it simple to gather reviews in many ways, like sending automatic requests, personalized requests, emails, forms, and more. Whether it’s through promos, push notifications, or referral programs, Judge.me offers multiple options to collect reviews. All in all, Judge.me stands out as an excellent review collection app that empowers businesses to cultivate trust, drive sales, and enhance their online visibility.

4. Foursixty Shoppable Social UGC


Category: Social Proof, Social Media

While buying an online product we always wish we could try and experience the product first.  User-generated content (UGC) emerges as the solution to this dilemma, providing a reliable, trustworthy, authentic, and realistic portrayal of the product through the experience of fellow consumers. According to a report by Hubspot, 71% More Likely to Purchase Based on Social Media Referrals. Foursixty makes it super easy to turn Instagram posts, user-generated content (UGC), and ambassador endorsements into shoppable galleries. E-commerce stores can showcase these galleries not just on your online store, but also use them in emails and other places.

With Foursixty Shoppable Social UGC, merchants can create an immersive shopping journey. Harness the influence of user-generated content and ambassador endorsements to captivate the audience, boost conversion rates, and build lasting connections with customers.

5. ReConvert Post Purchase Upsell


Category: Upselling and cross-selling

Recovert is a popular Shopify app for upselling and cross-selling. Upselling occurs when a merchant suggests a higher-priced or feature-rich product within the same category. For instance, if you're considering purchasing a smartphone, you may receive a recommendation for a more advanced model with enhanced features. Whereas, Upselling occurs when a merchant suggests products from other categories that complement the main product or are somehow related to the same. For example, if you're considering purchasing a smartphone, you may receive a recommendation for accessories like charges, earphones, etc. Right product recommendations can boost sales by 30%.

Offering upsells and cross-sells to your customers is an effective strategy for growing conversion and the average order value (AOV). ReConvert Post Purchase Upsell simplifies the process for Shopify merchants, boosting sales by deploying checkout and post-purchase upsell funnels.

6. Tidio Live Chat & AI Chatbots


Category: Chat, Support ticket management

Tidio is a game-changing Live chat and AI chatbot app for Shopify. Tidio allows Shopify merchants to provide excellent customer service, turning prospects into customers. It turns all the support channels into a single inbox making Tidio an easy-to-use helpdesk solution for your team.

Tidio is integrated with its own Lyro AI bot to answer the most common questions asked by customers immediately. Using AI, Tidio answers up to 70% of customer inquiries without human intervention. The AI also helps businesses by slashing the first response time.

Overall, Tidio offers a robust suite of tools that helps improve customer service, increase sales, and enhance the shopping experience, making the support team and customers happy.

7. Smile: Loyalty & Rewards


Category: Loyalty and rewards, Popups

Smile helps Shopify merchants by increasing conversions and increasing the number of repeat customers. Smile enables you to effortlessly set up loyalty, referrals, and VIP rewards programs that increase sales and repeat customers.

Loyalty points serve as an incentive for customers to make repeat purchases, strengthening their connection with your brand. Moreover, the allure of exclusive perks within VIP reward programs helps retain customers. Additionally, the referral system rewards existing customers and expands your customer base, ultimately driving growth for your business.


With rising competition, it is crucial for businesses to maximize their conversion rate.

With over 10,000 apps available, choosing the right ones can make all the difference. By leveraging correct Shopify apps effectively, businesses can stay competitive and capitalize on the endless opportunities the eCommerce landscape presents.

For further insights and updates on optimizing conversions and unlocking the full potential of your Shopify store, follow our blogs.